A Pro Background
With experience in internet marketing, social media, and web analytics, I have a particular mix of knowledge and skills that are indispensable for an online defamation expert witness.
My background began with technology. I taught myself programming in Basic language in high school. In college, I learned programming in C language, and I had a visionary professor for a class where I learned HyperText, a precursor to HTML (HyperText Markup Language), which is the formatting language for the internet’s webpages.
After college, I worked for Texas A&M University as professional support staff for an office that provided the University community with scientific illustration, cartography, commercial art, and website design. I was a member of the Campus Communicators’ Committee that coordinated the overall University’s website.
Following a few years at the University, I worked for Verizon for a period of ten years for the company’s online yellow pages, and I eventually headed the Technology Department, overseeing this. While there, I learned common internet development languages, such as Perl, PHP, Java, JavaScript, and the company’s proprietary language, PHTML (Parsed HTML).
My work at Verizon consisted of both performing development and managing technologists — projects I was in charge of included pioneering the first and most sophisticated search engine optimization (SEO) program in the company, website analytics, advertising management systems, UI design, UX and usability research, search algorithms, taxonomy, and technical liaison with partners for which we syndicated business directories (including MicroSoft Search, AOL, and Google). I have a few patents registered for my work for Verizon, and I was awarded Verizon’s Individual Excellence Award for my SEO program, which generated millions of dollars in revenue per year.
After leaving Verizon, I worked as an SEO strategist for a couple of exclusive internet marketing agencies. In those roles, I provided search marketing consulting for multiple Internet Retailer 500 and Fortune 500 companies, including: L.L.Bean, Pottery Barn, Orbitz, Zappo’s, YellowBook, Kimpton Hotels, Skechers, Cabela’s, Northern Tool + Equipment, and more.
In 2012, I launched my own internet marketing agency, Argent Media. My agency focuses on SEO, Local SEO, PPC Advertising / Search Engine Advertising, Website Development, Social Media Management, and Online Reputation Management. I became interested in providing Online Reputation Management, as it is interesting and compelling to me to help people and companies to recover from internet reputation damage.
Online Reputation Management is essentially online reputation repair. It is a specialized niche of Search Engine Optimization, because one can use SEO methodology to optimize positive content to rise above negative things that can appear on search results when a person’s name or a company brand name is searched in Google, Yahoo!, and Bing. As such, I have worked for many individuals and companies — including Fortune 500 corporations and chain stores — to displace negative content, as well as to address negativity in social media, negative reviews/ratings, and items on Wikipedia. Negative content I have addressed has included blog posts, major news media articles, social media posts, mugshots, arrest records, photos, videos, discussion forum posts, fake impersonation profiles, and types of brand name infringement.
Because of my work in Online Reputation Management, I was approached by attorneys working in defamation litigation, and I began working as a defamation expert witness.
My clients have largely prevailed in their cases, and in a number of instances, they were awarded millions of dollars in damages.
Having worked in Online Reputation Management (sometimes referred to as “ORM”), I have expertise when provides a wider scope of potential models for accruing monetary damages in defamation lawsuits. Read more about my unique defamation lawsuit award models.
Having an experienced expert for your libel/slander/defamation litigation can make the difference between just an injunction or obtaining a significant damages award.
If you have a case that may benefit from a defamation expert witness, please contact me.
